Marketing content and guest messages for every stage—from discovery to beyond checkout

Your property,
in its own words.

We plan and create the words, visuals and communication tools that help guests discover you, choose you, enjoy their stay and come back—without owners and managers having to build it all themselves.

Tailored packages from A$249 once-off
Tell us about your property Find the right package ↓
AU

Australia + Southeast Asia Made for independent properties here

01

Hospitality-led, always Built around how your property works

Less on management’s desk Clear work your team can use

Best for Independent hotels and boutique resorts
Also built for Holiday parks and caravan parks
Short stays Airbnb and Booking.com operators
Especially useful when A small team needs approved work to follow

Packages

Choose the support
that suits your property.

Simple packages. Real outcomes. Clear scope from day one.

01

The House Voice

A clear creative direction for your property—your voice, key messages, content themes, visual guidance and custom prompts in one practical kit.

A$249 once-off
03

The Guest Journey

A complete guest communication system, written for your property—from booking confirmation and pre-arrival to checkout, review requests and the invitation to return.

A$595 once-off
04

The Full House

Take the content and communication workload off management’s desk—your creative direction, a complete month of marketing and every key guest message, built as one organised system.

A$1,190 once-off

Written in English. Local-language support can be scoped where needed. Prices include GST where applicable.

The House Voice A$249 once-off

Give your property a creative direction of its own.

A practical brand-and-content foundation that helps your team create polished, consistent work without starting from scratch.

Your voice

Your property’s personality, writing principles, signature phrases and words to leave out.

Your guests and messages

Clear guest profiles, what matters to them, and the key ideas your property should be known for.

Content and visual direction

Three to five content themes, plus guidance for choosing imagery that feels consistent with your property.

Tools your team can use

Finished examples, a custom ChatGPT prompt library, a simple team guide and a quality checklist.

Guest review responses

Six response frameworks, property-specific phrases, guidance for difficult feedback and two annotated examples.

Useful long after delivery

A property facts bank, content capture list, one-page cheat sheet and quarterly refresh checklist.

Delivered within five business days of your questionnaire, with one round of refinements included.

Preview a shortened House Voice sample

This preview shows selected pages only. Your finished House Voice is a much more detailed, property-specific kit containing the complete set of tools listed above.

Choose The House Voice
The Noticeboard A$595 per month

Your next month of marketing, sorted.

We turn your property updates, offers and seasonal opportunities into a polished month of content—ready for your team to publish.

Monthly direction

One clear marketing direction shaped around the season, your current priorities and what guests need a reason to book.

Eight social posts

A useful mix of single-image posts, carousels and short-form video scripts, each with a finished caption and call to action.

Visuals and stories

Matching edited or designed visuals using your supplied images, plus twelve ready-to-use story ideas.

Two guest emails

Two complete email campaigns with subject lines, preview text, body copy and a clear next step for the reader.

Plan and capture list

A 30-day posting calendar and a tailored list of photos and short videos to collect for the following month.

Ready to use

Everything arrives in one organised folder, with one round of refinements included.

You supply current offers, key updates and a usable selection of property images. We plan and create the content; publishing, community replies and paid advertising stay with your team.

Preview one week of The Noticeboard

This four-page preview shows selected pieces from one week only. The paid package contains the complete, organised month described above.

Choose The Noticeboard
The Guest Journey A$595 once-off

Give your team the right words for every stage of the stay.

A complete communication system your team can follow—without management having to write, explain or rebuild the messages each time.

Journey map

A simple overview showing which message guests receive at each stage, why it matters and when it should be sent.

Twelve complete messages

Property-specific communication from booking confirmation and pre-arrival through arrival, mid-stay, checkout, review request and return invitation.

Eight quick replies

Ready-to-use answers for the questions your team handles most often, written to feel helpful rather than automated.

Timing and personalisation

Suggested timing, triggers and clear placeholders for guest names, dates, room types and booking details.

Extra value and difficult moments

Gentle opportunities to offer upgrades or extras, plus wording guidance for late arrivals, disruptions and sensitive situations.

Ready to load

An organised message folder, a one-page setup guide for your chosen platform and one round of refinements.

Once approved, the journey map, ready-to-send messages, quick replies and personalisation fields give reception, reservations and guest-service teams a clear system to follow. Your team, virtual assistant or existing platform support loads and activates it in your account.

Preview selected Guest Journey messages

This four-page preview shows the journey map and selected excerpts only. Your paid package contains the full twelve-message system and eight quick replies.

Choose The Guest Journey
The Full House A$1,190 once-off

One complete system. One clear handover.

We build the creative direction, marketing content and guest communication your property needs—then organise it so management, teams and partners know exactly what to use.

The complete House Voice

Your property’s voice, guest profiles, key messages, content themes, visual direction, review-response tools, custom prompts and team resources.

One complete Noticeboard month

Monthly direction, eight finished social posts with visuals, twelve story ideas, two guest emails, a posting calendar and next-month capture list.

The complete Guest Journey

A journey map, twelve property-specific messages, eight quick replies, timing and personalisation guidance, gentle upsells and difficult-moment wording.

One joined-up map

A clear view of how marketing, guest messages and property priorities connect from discovery through to the invitation to return.

Priority handover plan

A practical order for approvals and a simple guide showing what management, reception, reservations, marketing and external partners should use.

Organised and ready

One master folder, one consolidated refinement round and a clean handover that saves management from building separate briefs and systems.

The included Noticeboard covers one complete month and does not renew automatically. Continue with the monthly service only if it suits your property.

Preview the joined-up Full House system

This four-page preview shows the integrated map and selected handover tools only. The paid package contains every complete document and finished deliverable listed above.

Choose The Full House
Limestone resort architecture, water and coastal light

Made for busy property leaders

Give your team clear tools—without creating them all yourself.

Owners and managers should not have to keep writing the same briefs, messages and marketing from scratch. We turn what makes your property special into organised work your team, agencies and operational partners can use with confidence.

“Good property copy should make life easier for your guests and your team.”
See how it works →

How it works

Simple from
start to finish.

  1. 01

    Tell us about your property

    Complete one focused questionnaire in around 15 minutes.

  2. 02

    We write everything for you

    Your guests, service style and day-to-day needs shape every word.

  3. 03

    Review it in one place

    See the complete draft together and tell us what you would like refined.

  4. 04

    Hand it to your team

    Your finished work arrives organised, ready to send, post or share—without another long management brief.

From the journal

Useful ideas for properties that want to be chosen.

Clear, operator-minded guidance for stronger marketing, smoother guest communication and more direct demand.

Guest communication

What should an Airbnb guest message actually say?

A practical message sequence that feels helpful, not automated.

Property marketing

What should an accommodation property post on social media?

Content themes that build confidence before a guest books.

Booking growth

How independent properties can earn more direct bookings

Start with clarity, trust and a guest journey worth returning to.

Explore the journal

Start here

Tell us about
your property.

Tell us where marketing or guest communication is taking too much management time. We’ll reply with the best-fit package and a realistic delivery window.

Prefer a simple first step? Use the enquiry form and we will reply to the email you provide. No account access or long brief is needed to enquire.