Creative foundation

Give your property a creative direction of its own.

A practical, property-specific kit that helps your team create polished work without starting from scratch.

A$249 once-off
Choose The House Voice →
Best forProperties needing one approved creative foundation
What arrivesDetailed, tailored brand-and-content kit
Your inputOne focused questionnaire
DeliveryFive business days after a complete brief
RefinementOne consolidated round

What you receive

Voice and guest profiles

Writing principles, personality, guest priorities, signature phrases and words to leave out.

Key messages and themes

The ideas your property should own and repeat across its marketing.

Visual and capture direction

A practical guide for choosing and capturing consistent property imagery.

Review-response toolkit

Six adaptable frameworks, tricky-review guidance and annotated examples.

Property facts bank

An approved reference so important details remain consistent.

Custom prompt library

Property-specific AI prompts as one useful tool within the wider kit.

What it does not replace

This is the foundation your team uses to create confidently. It does not include a finished month of posts or the complete guest-message library offered in the higher packages.

Delivered within five business days after the questionnaire, with one refinement round.